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Dr. Steven Doloff, Professor of Humanities and Media Studies at Pratt, advises:
“A brand is either a semiotic vehicle or a destination. If it’s a vehicle, it’s designed to visually and/or verbally direct your audience to some generally positive idea, feeling, or attitude with which you want to be associated. (Think Sunshine Bakers.) If it’s a destination, it’s designed to make your audience formulate for themselves your virtues by experiencing your product or service. (Think Smuckers Jam.) So in choosing a personal brand, ask yourself this question: Do you initially want to project a positive association, or do you want to create a mystery?”
If you design a personal logo that is a recognizable image, for example, a star, tree or lion, you are creating a vehicle. If you design a logotype of your name or a nonrepresentational image, you are creating a destination.
It’s essential to codify your personal brand. As Dany Lennon, President, The Creative Register Inc., advises,
“Know what ‘your’ brand is. The majority of people do not. When asked, they repeat what they feel, or what they have done. But brand identity is a lot more complex than what you feel or have done; it is in fact how you think! You own that.
Then, how you project what you are thinking. You own that too. Now define it with clarity and simplicity so everyone else can hear and understand what you are thinking and have something to truly believe in.”
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This piece from Build Your Own Brand:Designing Your Personal Brand was really interesting and relevant to my design right now. Right now I am working on branding myself as a designer and then that brand will help me hopefully get a job. This is probably one of the most challenging projects I have ever worked on because as a design, we are the pickiest. We want things to be perfect. Designers are known to be the pickiest of clients and if you are your own client good luck. It is challenging because there is no direction, no "right" answer. Your brand is YOUR brand it has to represent you. You want your brand to represent you and it's not something that you like or something that you've created before. Like in the article above, "brand identity is a lot more complex than what you feel or have done; it is in fact how you think! You own that." It is hard to create something based on how you think. Trust me, I am doing it now and it is hard. No one can give you ideas or advice because most likely that isn't going to create your brand. Right now its a bit of trial and error to get something that feels like me but hopefully soon it will all come together. Stay tuned for some final logo design!
Here are some logo comps for my personal brand:
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